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Strategy and Corporate Finance

The goal of corporate strategy is to articulate the vision of a great company as well as a great stock—and to determine the specific actions needed to turn that vision into reality. The company’s strategy is rooted in a clear understanding of competitive advantages and a multi-year road map for how to best use advantages to driving profitable growth and strong and sustained value creation. A successful corporate strategy will determine the best business mix, prioritize the right growth platform, and formulate a financial strategy to transform vision into value.
It looks at the company’s entire organization to determine how to maximize value, and thus adopts a strategy to achieve key dynamics.

Holding Strategy


Family-Business Strategy


Value-Based Management


Business-Cycle MGMT


Business plan


M&A Strategy


Strategic Financial Modeling


Finance & Office of The CFO

1. Holding Strategy

01. Holding Strategy

Holding companies play a crucial role in capital accumulation and allocation. These companies are seen as stable and viable because they can organize and coordinate the flow of external venture capital to the capital-intensive basic industrial sectors. 

Holding and subsidiaries may be unable to fully align on short-term and long-term objectives and directions, failing to fully leverage the performance potential of the group. The difference in priorities, focus, and management style of HQ and subsidiaries may be leading to shareholder value destruction and value creation opportunity loss.

APP can lead the group to success by establishing a strong strategy for the holding company and its relation with the subsidiaries.

02. Family-Business Strategy

A large number of enterprises throughout the world are family-owned businesses. 

The long-term success of family firms is not given, and it is not an easy task. There are many complexities involved when ownership, management, and family roles overlap, and fewer clear distinctions exist between them.

The long-term value for family businesses is driven by Performance (business) and Platform (family). Balancing the two drivers is critical, as is looking at strategies through a long-term outlook to build an enduring entity that lasts for generations.

APP optimizes the company performance which is crucial to the survival of the business as it generates income and dividends while setting up the right platform that is fit for the family.


2. Family-Business Strategy

3. Value-Based Management (VBM)

03. Value-Based Management

VBM is a strategic, organizational approach that focuses on maximizing value. Value is often taken to mean long-term shareholder value.

The value of a company is determined by its discounted future cash flows. Value is created only when companies invest capital at returns that exceed the cost of that capital. VBM extends these concepts by focusing on how companies use them to make both major strategic and everyday operating decisions. Properly executed, it is an approach to management that aligns a company’s overall aspirations, analytical techniques, and management processes to focus management decision-making on the key drivers of value.

At APP, we help the companies to execute this approach through understanding the real values of each business and set up strategies to maximize those values.


04. Business-Cycle Management

The business cycle is the natural rise and fall of economic growth that occurs over time. This cycle is a useful tool for analyzing the economy, and can also help with making better financial decisions.

Managing the business cycle is key to sustaining profitability. The ability to grow the organization efficiently or handle macro-economic downturns requires an enterprise that is prepared and adaptable in terms of costs, competencies, processes, and customers.

APP helps companies by designing the proper business cycle model and thus assists managers and decision-makers in maintaining and maximizing profit.


4. Business-Cycle Management

5. Business Plan

05. Business Plan

A well-written business plan is an important tool because it gives entrepreneurs the ability to lay out their goals and track their progress as their business begins to grow. Formulating a business plan should be the first thing done when starting a new business. Business plans are also important for attracting investors so they can determine if your business is on the right path and worth putting money into.

APP helps businesses and startups by creating and evaluating their business plans, using a dedicated team of experts.


06. M&A Strategy

One of the most complicated steps in the mergers and acquisitions process is structuring the deal properly. There are many factors to be considered, such as antitrust laws, security regulations, corporate law, rival bidders, tax implications, accounting issues, market conditions, forms of financing, and specific negotiation points in the M&A deal itself.

Every M&A deal is different, and the path to value creation is unique. APP helps businesses move forward with confidence through every step of the M&A lifecycle—from strategy and due diligence through integration and divestiture.


6. Mergers & Acquisitions Strategy

7. Strategic Financial Modeling

07. Strategic Financial Modeling

Finance users require powerful and agile tools to analyze the effects of fast-changing business circumstances and uncertainties inherent in long-range financial forecasts. At APP, we develop models in the conditions of close cooperation with the client that creates complex multisensory models for the investment analysis with the greatest possible detailed elaboration of the structure of incomes and the expenses, based on deep studying of modeled business processes. 


08. Finance & Office of The CFO

Chief Financial Officers (CFOs) in every geographic sector and industry are facing increased challenges and demands from boards of directors, stakeholders, and other internal and external sources. To be successful, financial management must deliver on these new demands, drive enterprise value, and meet traditional finance responsibilities. 

The APP Finance Center provides solutions to help finance functions optimize performance while supporting the CFO to drive enterprise value and business strategy. From strategy and assessments to implementation and interim management, our solutions focus on delivering impactful results.

Also, we support certain financial and controlling projects such as:

  1. Budgeting, planning, and forecasting 
  2. Conversion to IFRS
  3. Cash plan implementation
  4. Consolidation
  5. etc.


8. Finance & Office of The CFO


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